Today, Google operates very differently from how it did a relatively short time ago.  It has now developed a whole series of advanced technical requirements which entails an in-depth knowledge and understanding before they can be used.  The bad news is that if these protocols are not utilised, you’ll not only lose business, you’ll be punished by being shoved down the rankings.

So, in a nut shell, all the old school tricks of the trade are ‘old hat’ and if your site still contains them so will your business be.