Rationale

/Rationale

What happens when someone visits your website?

Is it compatible with their tablet or smart phone?  Does the navigation make sense to them?  Do they find what they’re looking for or do they hit the back button and look elsewhere?  How do you think they perceive your business?  Does it fully represent all the aspects of your business?  Is your site better [...]

By | December 29th, 2014|Rationale|Comments Off on What happens when someone visits your website?

How much time did you spend on your marketing last month?

Most people in business today realise the importance of marketing their business, but realisation is only the beginning; your marketing activities are like a machine and need to be continually maintanied or you'll soon run dry of customers.  Running a business is very demanding and often, the first task put on the back burner is [...]

By | December 29th, 2014|Rationale|Comments Off on How much time did you spend on your marketing last month?

Can your potential customers find you?

They say a picture is worth a thousand words but if your potential customers can’t find your content they’ll spend with another business and once you lose a customer you may never get them back.  Your content may look good to you but if it’s not in the correct format it won’t be found.

By | December 29th, 2014|Rationale|Comments Off on Can your potential customers find you?

Is your marketing ‘Old Hat’, are your competitors overtaking you?

Today, Google operates very differently from how it did a relatively short time ago.  It has now developed a whole series of advanced technical requirements which entails an in-depth knowledge and understanding before they can be used.  The bad news is that if these protocols are not utilised, you’ll not only lose business, you’ll be [...]

By | December 29th, 2014|Rationale|Comments Off on Is your marketing ‘Old Hat’, are your competitors overtaking you?

Do you benefit from every customer visit?

Like it or not, your business is judged every time someone see any of your marketing material.  Owning a buisness brand is like owning any machine and if you don’t keep it well maintained, it’ll soon be useless. If you snooze, you lose.  Nothing beneficial will occur if you ignore your marketing mix and even [...]

By | December 29th, 2014|Rationale|Comments Off on Do you benefit from every customer visit?